Lululemon

I spent several years working with this Vancouver, BC-based yoga brand, at the point when they were looking to break into the U.S. market, trying to figure out how to market to men, AND athleisure as a formal category didn't exist yet. Strategy to campaigns to packaging to events to e-com and more…Yo-gonna-love-it!

Client Lululemon Role Design Director Studio JDK

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‹ The North Face

©2020 Allison Ross Brooklyn, NY

allison@yesterday.rip