ASPCA

Goodbye Sarah McLachlan, hello SIA! I worked with the ASPCA to help develop a new narrative and campaign aimed at raising Millennial and Gen Z awareness about puppy mills. Most people don't realize that buying a puppy online often means buying from a puppy mill, and you don't need to be guilted with sick, sad puppies to understand it.

Client ASPCA   Role Creative Director   Studio BBMG

©2020 Allison Ross Brooklyn, NY

allison@yesterday.rip