Planned Parenthood

I've had the delight of working with PPFA not once but twice in this lifetime. In the mid 2000s, I helped shift the brand narrative from "icky" to "sex made simpler for all". Then, eight-ish years, I worked on the launch of their very first digital product, Spot On, a period and birth control tracker. As the French say, it's a small, sex filled-world out there.

Client PPFA   Role Creative Director   Studios JDK and BBMG  Photographer Michael Cogliantry

©2020 Allison Ross Brooklyn, NY

allison@yesterday.rip